Marketing has taken over product design. Usability used to mean something. Now software is becoming less "human", a symptom of a wider business culture sucking up to AI companies because of far too much capital flooding the markets. But it doesn't have to be this way. Join us for a merry dialog on the hazards of A/B testing your way into a good product (spoiler alert! you can't!), asking the why about your data not simply the what, codemaxxing, flaming Teslas, and a whole lot more.